Graphic that reads: A digital game plan backed by social media, email, and press.
 

Strategize to Win

To win a highly competitive design competition, I created a multi-channel digital campaign that had 23,000+ impressions on social media, 16% email CTR, and record-breaking survey responses.

Collage with social media posts and renderings of the new lakefront

Images courtesy of Sasaki

Graphic that reads: Goal #1 Beat out 3 high profile firms in a once-in-a-generation design competition.
Graphic that reads: Goal #2 Make the community feel heard.
Graphic that reads: Goal #3 Galvanize community to participate in an in-depth survey
Gray box that reads: Paid Social

Reaching the Community

I created targeted ad placements on Instagram, Facebook, and LinkedIn to introduce the firm as an environmental steward that values community input.

 
Graphic that reads: 23,000+ impressions and 6.2% click-through rate (6x industry average)
 
Gray box that reads: Email

Deep Dive into Design

My team developed an email campaign that gave community members the opportunity to get an in-depth look at the firm’s design and encouraged them to take the communtiy survey.

 
Scrolling GIF of email sent to residents with lots of images of proposed design and text describing key design features
 
 
Graphic that reads: 67% email open rate (2x industry average) and 16% click-through rate (5x industry average)
 
Gray box that reads: Blog

Victory Lap

When Sasaki unanimously won the competition, I wrote a press release highlighting the impressive geographic scale of the project, the tight timeline, and why Sasaki was the best firm for the project. The news was picked up by key industry publications like World Landscape Architect, the Architect’s Newspaper

 
 
Screenshot of blog post announcing project win
 
Graphic that reads: Record-breaking 2,400+ survey responses and Sasaki favored in every category