Putting a Global Design Firm on the Map
As a lead content developer and strategist for Sasaki, a renowned global planning and architecture firm, I designed and executed a global social media strategy that reached the firm’s 85.8K followers.
With 8 diverse business sectors, the firm has a wide bench of potential and returning clients. Whether I was targeting university athletic directors, developers, or small town parks departments, I ensured Sasaki’s content was cohesive, consistent, and engaging.
Grow Brand’s Reputation for Architecture
Working closely with architects, I developed content that showcased striking projects in key markets, a top business objective. In 2023, the architecture-focused content consistently ranked as the firm’s highest performing content across platforms.
Be an Industry Leader in Resilient Design
The building and construction industry accounts for more greenhouse gas emissions than any other sector. So what is Sasaki doing about it?
I showcased the firm's groundbreaking projects that will impact future generations and highlighted its innovative in-house tools and research to demonstrate Sasaki’s broad commitment to resilience.
I also seized opportunities like the firm’s 70th anniversary to show audiences the firm has been at the leading edge of resilient design since the 50s and 60s, long before “sustainability” became a buzzword.
Highlight Company Culture
My strategy here was twofold: highlight Sasaki’s company culture to attract new talent, and make existing employees feel more engaged. Sasaki’s playful, colorful brand expresses the firm’s ethos of collaboration, innovation, and diversity.
All images and video courtesy of Sasaki